This week we’re talking with a brilliant businessman, Dr. William Putsis!
In this episode we’re covering:
What the carrot and stick method is
How to achieve higher profit margins
How to determine what business to start
And so much more!!
Dr. William Putsis is a Professor of Marketing, Economics and Business Strategy at the University of North Carolina-Chapel Hill, and a Faculty Fellow for Executive Programs at Yale University. He is also president and CEO of Chestnut Hill Associates, a strategy consulting firm, and founder of the software company, CADEO Economics, which automates his data modeling-based strategy development processes. His new book is The Carrot and the Stick: Leveraging Strategic Control for Growth (Rotman-UTP Publishing, Feb. 20, 2020).
Reach out to Bill at the following site: https://www.putsis.com/
Get the book here:
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